Dorinda WalkerMar 22, 20191 minBlack women are not a niche market... they influence the mainstream!The spending power of Black women is undeniable and their influence on mainstream culture in unrelenting! According to a Nielsen’s...
Dorinda WalkerFeb 19, 20194 minAre Financial Service Brands Missing the Mark in Marketing to Black Consumers?Marketing financial services to Black consumers is a challenging proposition for many financial service firms. Gaining the trust of these...